Website design trend 2023
A new study by Forbes Insights, in association with Wipro Limited, confirms that if companies are not taking advantage of digital technologies to improve marketing efforts, they are falling behind their competitors. According to the study, 65% of executives say their companies need to do more to harness digital technology to improve marketing effectiveness. In addition, 61% say their companies need to do more in terms of harnessing marketing data to improve effectiveness in complementary areas such as product development and logistics.
The science of marketing categorizes all the consumer products and services into four major groups: convenience offerings, shopping offerings, specialty offerings, and unsought offerings. And good marketers know that perception is not always based on quality and performance alone. There is a large marketing component that goes in to shaping public perception and a big part of that marketing has to do with making your brand name stick in a consumers mind. And to stick in customers’ mind first needs to reach towards customers’ visibility here come digital marketing tools to help you within a click.
Think about Apple, Samsung phone, Pran foods, Cosco Soap, Nabisco Biscuit, Parasuit Hair Oil, Grameen Phone Clear Cut offer or may be Bikroy.com. These brands are hard to forget because their brand names have become nearly synonymous with the products they represent. Keeping a brand name in the forefront of a consumer’s mind is something that all companies work hard at. The ones that succeed do so because they have learned the right tactics to use.
These are some basic strategies that have been shown to keep brands at the very top level of a consumer’s mind. With the assistance of proper digital marketing tools these strategies are very effective and result oriented for consumer goods and services providing companies.
Connect on an emotional level: People make decisions about products the same way they make decisions about other people—first emotionally, then logically. In most cases, their initial attachment is based largely on emotion. So in which way can companies capitalize on this instinct? Create a strong emotional bond between their brand and their consumer. On your Facebook page place your product and then build audience when the audience is talking about your produce they are engaging conversation with each other’s or the company , they are emotionally attached with you and the product.
Keep the brand visible: The most direct way to make something stick in peoples’ minds is to keep them looking at it. This can be done in all sorts of ways. A relatively expensive way is a large-scale advertising campaign. A much more cost-conscious way is to conduct a smart program of corporate giveaways. You can arrange a Facebook games about your product and then with the winners you can give away some gift items. Branding giveaway items with the company’s name, logo, or slogan not only brings instant visibility but it also becomes the gift that keeps on giving. For example, by giving out tee-shirts displaying your logo, you create a walking advertisement that keeps people thinking about your company.
Distinguish yourself: Everyone desires to be cool, to be first, to be a trend-setter. Smart marketers know this and play to peoples’ aspirations. For example if you are watching Youtube videos in the bottom you will find Bikroy.com banner add so when you are searching any online product your subconscious mind is telling you to look in to Bicroy.com firstly. Brands that are able to distinguish themselves in a similar fashion will always have customers because there is never a scarcity of people who want to be the coolest guy on their block.
Social Media for Convenience Goods: Social media is an active way to market many goods and services. However, a different social media strategy is necessary with convenience goods because consumers do not really want to engage with convenient goods brands. Instead of that build engagement with the people who manage the brand. Or create engagement with the marketing with contests, discounts, and sponsorships the brand uses. Or link the brand with a cause important to the target market.
Success will be defined by how well companies manage and deliver relevant and engaging consumer experiences. CG companies, there- fore, need effective digi-social strategies that clearly differentiate them from their competitors. As consumers become increasingly digital, CG companies have only two choices: adapt or become irrelevant.
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