With every year there are new upgrades and changes all the time in the digital world. As such digital marketing trends are dynamic. In 2016, social media and mobile have brought about some changes in the thought regarding the interaction of people with each other and brands.
We have found out the following marketing tools and techniques that may become the digital marketing trends in 2017.
- Content Marketing
Content Marketing is an useful approach and a competitive one. It covers the social media with videos, blogs and social media posts. There are some elements in the content marketing which are regarded as the level of sophistication. These are web page, rich content, personalization and marketing apps. The higher the level, the better. To spark an interest in the consumer’s mind, content marketing is a very good way.
- Live Videos
When people see something happening in front of their eyes, they become keen to look at that more. Curiosity strikes to know more about that. In this way there will be more views from people about a certain product or service a business is providing.
- Using Big Data
Big Data marketing tool is a handy one but to use this up to its full potential is still a challenge. It is expanding in 3 areas like data volume, data velocity and data variety. That’s why marketers are trying to exploit in these areas to get more number of people. By using this, a marketer can find out where to put more emphasis and effort.
- Marketing Automation
This technique can be used in this era as the world is having changes almost in every day. With this technique new tasks and changes can be updated on the social sites easily. Using the features and optimizing them will help the marketers gain a very good support in reaching the customers.
- Increase of Personalization
Personalized customer experience has an impact upon the customers very much. The digital marketing approach gets more effective if the marketers can apply one-to-one marketing method. At present this is low level but if this is integrated in other systems of marketing then it will be great.
- Native Advertising
Native Advertising is one of the ways marketers can use to increase the views of their advertisements. This technique is useful as people view them more than the standard banners and people take more time looking at this type of ads.
- Mobile Marketing
With the increase of use of mobile, many people are using their smartphones and mobile devices to get the information about any product or service. They are not looking into these using desktop. That’s why marketers have to optimize their thoughts and ads for showing in the mobile-sized view. Mobile marketing can be a way to capture a large number of people and increase the number of viewers.
- Internet of Things marketing technology applications
With the increase of advancement in technology, it is predictable that more new products will come in the future having much more advanced connectivity. For this reason, it is better to have the application of Internet of Things technology. This helps to collect and exchange data using embedded sensors. Through this, marketers can share their ads in multiple devices and this will go to a huge number of people in no time. Thus a lot of viewers will get to know about the advertisement.
To cope up with the changes and ongoing trends, we, at Roopokar, have always modified ourselves accordingly. That’s why we have upgraded system and we follow the latest trends. If you are interested to know more, you can have a look and contact us.