Digital Marketing Trends That Will Dominate 2016

For the last couple of years we have seen the social medial is managing itself to reach almost everywhere. Almost every region in the world every demographic set of people are using social media. And that has made a huge change in the process and growth of digital marketing. As we are at the end of 2015, let us look back in 2013 the digital marketing accounted for 25% of all marketing dollars spent and that number is continuously raised at 33% in 2014 and in this year it is rising with more growth rate. So we can have an educated guess that after few years digital marketing cost and budget will be the main marketing expense for the most companies. So where are the money going? A great portion of that money is going towards paid advertisement on major sites like Google Adwards, Facebook & Twitter paid campaign.

Now let’s look some of the major digital marketing trends that are very effectively used by the major digital marketer and these digital marketing trends will dominate the future of digital marketing.

Brands that are more humane will succeed:

People are habituate in social media and for that more and more brands are connetted with social media. So brand managers and all the marketing personel can directly contact with the buyer. The customer feedback and other things are making the brand more of a humane than a company. Those brads that are more connected will succeed with huge numbers of customers and prospects quickly and for very little cost. Rather than just promoting your product this procedure will improve the relationship of sales and marketing. The more brands that focus on building community and providing amazing content via social media will be more successful. Remember that Be authentic, and prosper in social media and you will see the result soon.

Email marketing will become cooler:

As you all know all the email marketer now know that email marketing in a common format will not work. In the past days offering a company newsletter via email was often enough to build and grow your list but now any bulk mail is going to the junk and so people do not read junk. Well Using free eBooks or white papers that offer true value are great lead magnets that work well to induce people to link your list. So the best way is continue to send highly relevant content to your subscribers, Once they recognize that you truly are specialized in your field, then they are more likely to purchase your products or services or any other offering.

In 2015, businesses will realize that sending MORE emails isn’t the key…it’s sending BETTER emails and creating more valuable lead magnets.

Content marketing will be the true marketing:

We all know content is King but the truth is it is the one true king of the 7^th kingdom. In case of your knowledge what a successful content strategy is about producing first-rate content, not just rehashing or gathering everyone else’s understandings. The business will surely success are those who will produce actual consumer friendly content not the one that just put content for the need of putting new content for SEO. In fact, they will begin to see that producing low-quality content can actually be damaging in terms of SEO and building confidence & Trust.

Smaller number of online marketing strategies:

The online marketer will be use the exact strategies fit for the business not the whole package. Say you are an online product base organization you do not need to put an ad on LinkedIn you only need a great ad on Facebook. As the new generation marketers they clearly find social media an exceptionally important element of their marketing, however where and how they use their resources has become increasingly fragmented means they will come up the right strategy. the marketers will get better at tracking and measuring the ROI of their efforts, eventually more business will allocate their time and money more effectively. Rather than being active on 10 social networks, for instance, they’ll increasingly realize that having a strong, active presence on 5 networks to get the effective result. In summary business or the digital marketers will know exactly WHERE and HOW they invest these resources and it will become more targeted than ever.

Brands who use social primarily for “pushing” sales will suffer:

Actually social selling is about building community, attracting leads, and providing valuable content. It is all about building relationship with the consumer slowly. Earning their trust. It is not about pushing a a message about a product or service. Brands that continue to use social media to push rather than to attract will find themselves wasting a lot of time and money, and alienating their fans and followers.

More & More Responsiveness:

“mobile-friendly” “mobile-first” “Responsiveness” means anything can be viewed from almost every digital device. This will be the most important feature for the new era of digital marketing. We will hear a lot about the importance of having a responsive or website but the true necessity will emerge in 2016.

When. it comes to each and every piece of content you create – your blog posts, emails and social media posts think about mobile first or responsiveness. Cause a major portion of your followers and subscribers are likely to be accessing your content thru mobile, and yet many businesses still are not creating and distributing their content with these users in mind. Bearing in mind how and where your mobile users will be reading your emails, blogs, and social media posts is key of your reach to your potential customers. For instance, do your social media links direct your followers to a mobile friendly landing page? Have you optimized your content and headlines to catch the attention of viewers who are on the run? Do you use lots of images on social media, which are great for attracting the attention of your mobile followers?

Content marketing will become integrated company-wide:

Now a day content marketing have been dedicated to a selected department, individual or a third party SEO vendor. In most of the company, the SEO department has been accountable for creating content and distribution, while other departments have been fairly isolated and have not been involved in any way. The more businesses experience the significant benefits of their content, they will realize that content marketing needs to be done at the company-wide level. Your marketing team, brand managers, sales team, will have the most relevant knowledge about customer questions and behaviors and for that reason involving the whole team involve in content brainstorming process for a better result. Knowing about which individuals in your company can offer unique insights or skills for content creation and dissemination is important. Cause you never know who might come up with an excellent idea that will work fantastically.