Display advertisement is not used for generating awareness, it’s used for direct response campaigns that link to a landing page with a clear ‘call to action’.
Display advertisement is a type of ad that we can see in the different website in form of banner, video & audio. It’s a very effective way of branding. Display advertisement is not only used for generating awareness, but also creating a vibe of a product or a service. It makes the direct response of the audience. Awareness can be created by display advertisement and after this awareness, Search engine marketing can be effective. The audience can be informed about a particular product prior to their knowledge. And through this display ad, you can allow the people to land on a specific landing page by clicking on a ‘call to action button’ for full filling your goal by reading an article, downloading pdf, making transaction etc.
SEM vs Display
Search engine marketing is a process of showing your advert when people seek for a website on a particular keyword in the search engine. It needs knowledge of the product or service that you want to search for. If you don’t know the keyword, you can’t search anything in the search engine. But in display advertisement, you may see different products which you have not heard about yet or seen before.
Display advertainment is not only used for generating awareness among the audience but also it’s used for the direct response of the campaigns that is linked to a landing page which has a complete and clear ‘call to action’ button. The basic difference between search engine ad and display add is that search engine shows a product which you know and search for it, but display ad shows you a product that you may or may not now. Display ad is the primary process of creating the vibe and SEM is the consequence. Display ads can drive awareness of something new and without previous knowledge. Both display ad and search engine ads can take you to a specific landing page. But display ads usually have a direct “call to action” button on the ad. By clicking on the button, you can able to move onto the transaction page or the page the that fulfills the campaign owner’s goal. So, by the mean of direct “call to action button”, Display ad works well for the direct response of the audience.