Client: Chatime Bangladesh
Task: Website Development
Creative direction: Ahmed Murad
Developer: Shahanur Alam
Chatime is a Taiwanese global franchise teahouse chain. It operates 1,002 outlets in 30 countries. In 2006, it opened its first store outside of Taiwan in California, and it has since expanded to Malaysia, Canada, the Philippines, Cambodia, Thailand, Australia, New Zealand, India, Dubai, China, Japan and Korea, among others. Its expansion and growth model is through franchising.
Its parent company, La Kaffa International Co Ltd, debuted on the Emerging Stock Market in December 2012 at NT$168 per share. It is expected to list on Taiwan’s Gre Tai Securities Market in the second half of 2013. It is the only public-listed bubble tea company in Taiwan.
Henry Wang Yao-Hui founded Chatime in 2005 in Hsinchu, Taiwan, under the parent company, La Kaffa Coffee. He modernised traditional tea making culture by producing tea machines that could make quality fresh teas that were consistent, using a variety of flavors, fruits and toppings, in order to stand out from the many competitors in the market. The company has its own tea plantation in Nantou, Taiwan.
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